Well, it is officially December, and many of you are probably preparing to celebrate the spirit of the holidays by doing giveaways! Before you launch your next giveaway, I want to share with you something that is going to be pivotal to your business, especially during the holiday season! In my experience, businesses frequently market their products and services through contests, sweepstakes, or other types of giveaways.
Social media has revolutionized the way businesses run these giveaways and we are here to support the ever-changing guidelines with our Giveaway Bundle! I will talk more about this later on & share about a flash sale we are doing so keep listening!
Because of the large number of people who use social media daily, many businesses are now able to reach a wider audience at a much lower cost. Additionally, because of the interactive nature of social media, businesses may keep people engaged for longer periods of time. Some businesses focus exclusively on these benefits and simply assume that because giveaways in social media tend to be more casual than giveaways in other forms of media, they do not require the same legal attention or create the same concerns as other types of giveaways. However, not only do the same laws apply, running a giveaway in social media presents a unique set of issues.
When planning to run a giveaway on social media, we must consider three things:
- Legal requirements. Despite their more casual appearance, contests, sweepstakes, and other giveaways run through social media are subject to the same laws that apply to giveaways in other platforms.
- Third-party platform requirements. If a giveaway is run on a third-party platform, the platform may have additional requirements that apply. The most popular platforms used for these giveaways, such as Facebook, Instagram, and Twitter, have their own requirements.
- Consumer involvement. Consumer involvement often presents the most challenging aspect of using social media for giveaways, especially when giveaways involve user-generated content or consumer involvement in selecting winners. While encouraging more consumer input promotes increased engagement, too much consumer engagement can create problems for the business running the giveaway.
If you want to learn more about the details, rules and requirements of conducting a contest, sweepstake or giveaways, listen in to the ladder part of the episode linked at the top!
RESOURCES IN THIS EPISODE
From social media giveaways to give back grant programs, or scholarships for your services or online course – this giveaway bundle includes swipe copy to promote your giveaway, official rules which help set the stage to directly communicate expectations to any and all giveaway participants, eligibility requirements, so they know how to throw their name in the virtual hat, including if they are selected they will have to complete the Giveaway Affidavit which is also included, and disclaimers waiver and release of liability, so you set the tone from the start. Their actions, their responsibility!
Any caveats or extra requirements will be listed in the Official Rules, including who is eligible, how to enter, when + how the winner will be announced, first-serve situation, etc. Everything is detailed in these rules, so get ready to legally align your giveaway!
Before you head off to plan your next giveaway, we are doing a one-day-only flash sale on the giveaway bundle! Use the code WONDERFULLIFE50, to receive 50% of the giveaway bundle or follow the link in our show note blog to access the shop! Don’t wait too long because we are only giving away this bundle today, but will continue to share a few more codes every Wednesday through the month of December.
Until next time, head over to our private Facebook group and share any questions you may have, or upcoming giveaways you are doing! In addition to the flash sales & giveaways, for the month of December, we have started a thread for you to hype any December giveaways! We can’t wait to highlight them!